在现阶段以及未来很长一段时期内,开拓更新换代市场都应该作为家电厂商一个重要的战略规划,为什么呢?首先,更新换代是宏观环境的需要。2011年下半年以来,房地产调控、家电消费刺激政策陆续到期,再加上宏观经济周期等多重因素,家电消费需求受到抑制。综合这些因素考虑,家电厂商不得不把目光更多地放在改善型需求上。购房后的家电消费和更新换代需求,成为国内家电消费的主导 At this stage and for a long time in the future, opening up and upgrading the market should all be regarded as an important strategic plan for home appliance manufacturers. Why? First, the replacement is the need of the macro environment. Since the second half of 2011, real estate regulation and control, consumer spending stimulus policies have gradually expired, coupled with the macroeconomic cycle and other multiple factors, household consumer demand has been suppressed. Taking these factors into consideration, appliance manufacturers have to focus more on improving demand. After the purchase of household appliances consumer and replacement needs, a leading consumer appliances