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一部1400万的小成本电影,票房已经超过了8个亿!不但赚钱,而且还一片叫好声,这样的奇迹,在2012年世界末日前后诞生了。众多评论将《泰囧》的成功归功于其同档期影片普遍题材沉重,而观众希望轻松。这样的点评有一定的道理。但这个解释也许能解答为何《泰囧》票房能过三亿,但却无法解释为何能过8亿?因为,当票房过8亿的时候,来看《泰囧》的就已经不是高频率观影人群了,而是会有平时不怎么看电影的人走进电影院。要达到这样
A 14 million small-budget movie, the box office has more than eight hundred million! Not only make money, but also a good sound, such a miracle, before and after the end of 2012 was born. Numerous comments attributed the success of “囧 囧” to the heavy themes of their films, while the audiences wanted it easy. This comment has some truth. However, this explanation may explain why “Thai 囧” at the box office to pass 300 million, but can not explain why 800 million? Because when the box office over 800 million when the “Thai embarrassing” is not the high frequency view Crowd, but there will be people who do not usually see the movie into the cinema. To achieve this