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团购的兴起实际上是一种定价策略的胜利,只通过价格就能玩出一种新的商业模式,而且火遍全球。下面要讲的案例打破了常规的定价方法,显得比较另类,却可能成为下一个热点。还记得那个宣称“下雪就免费”的小珠宝店老板吗?他对美国北卡州Asheville市的市民们说:“各位!只要.Asheville市在圣诞节那天积了3寸厚的雪,你买的珠宝就免费!”消费者只要在2010年11月26日至12月11日期间,买下任何一种珠宝,就可以玩这个游戏。如果当天真的积了3寸厚的雪,老板就会退钱给你。
The rise of the group purchase is actually a victory of the pricing strategy, only through the price to play a new business model, but also the world over. The following case to talk about breaking the conventional pricing method, it seems more alternative, but may be the next hot spot. Remember the little jeweler who claimed “Snow Free?” He said to Citizens in Asheville, North Carolina: “As long as the city of Asheville is 3 inches thick on Christmas Day Snow, you buy jewelry for free! ”Consumers as long as the November 26, 2010 to December 11, 2010, buy any kind of jewelry, you can play this game. If the day really plot a 3-inch thick snow, the boss will refund money to you.