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价格策略确实有其不确定性和神秘性。正如任何一门科学一样,挖掘得越深,学到的东西就越多,同时,遇到的问题也就越多。价格是市场经济的中心环节。不妨想想:一家公司的每一元收入和利润,都是某价格决策的直接或间接的结果;你个人预算的每一笔开支都能为你换取某些东西,这就意味着,你每次都要按某个价格付款。一切都以价格为中心。然而,即便价格无所不在,而且有关定价的著述也可谓汗牛充栋,但仍有很多人对价格及其产生和影响不甚了解。
Price strategy does have its uncertainty and mystery. As with any science, the deeper you dig, the more you learn and the more problems you encounter. Price is the central part of the market economy. Think about it: every dollar of income and profit for a company is a direct or indirect result of a price decision; every expense in your personal budget can get you something, which means that every time you spend Have to pay a price. Everything is price-centric. However, even if prices are ubiquitous and there are numerous descriptions of pricing, there are still many who are poorly informed about the price, its effects and their impact.