在社会主义市场经济条件下,各种新闻媒体快速发展,欣欣向荣,相互竞争亦日趋激烈。“千报一面”、“千台一声”的局面正在被打破。形成媒体各自的风格和特色,满足受众多方面的需要,不仅是新闻工作者主观的殷切期望,也是现实社会提出的客观要求。正如企业的产品一样,要想在市场竞 Under the conditions of a socialist market economy, all kinds of news media have enjoyed rapid development and thriving, and their competition has become increasingly fierce. “Thousands report one side”, “Thousands of sound” situation is being broken. It is not only the subjective expectation of journalists, but also the objective demands put forward by the real society that they should form their respective styles and characteristics and meet the needs of many people. Just like the products of enterprises, want to compete in the market