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为了对易腐季节性产品的销售价格和订单量进行最优决策,考虑产品在不同腐损程度的情形下,需求与价格和时间同时相关的一类季节性产品的动态定价和订单量的集成优化问题.建立该类产品的价格制订次数、每次制订的价格和订单量的集成优化模型,并对模型进行求解,最后结合数例验证模型的实用性和可操作性,并分析产品腐损程度对价格制订次数、价格大小、订单量和利润的影响.结果表明,随着产品腐损程度的提高,零售商在销售季节内的产品价格最优制订次数保持不变;零售商在销售季节内所制订的最优价格逐渐微降;产品的最优订单量和所产生的最优利润逐渐微升.
In order to make the optimal decision on selling price and order quantity of perishable seasonal products, the dynamic pricing and the order quantity of a kind of seasonal products that need to be simultaneously related to price and time are considered in the case of different degree of damage. Optimization problems.Establish the price of such products, the number of times each formulation of the price and order quantity of the integrated optimization model, and solve the model, the final combination of several examples to verify the practicality and operability of the model, and analysis of product loss The results show that with the increase of the degree of spoilage, retailers keep the same number of times when the product price is best set in the sales season. The sales volume of retailers in the sales season The optimal price set in the program gradually declined; the optimal order quantity and the optimal profit generated by the product gradually increased.