电力营销一直以来都是电力行业得以生存和发展的基础,而采取电力营销信息管理模式是我国各大电力公司发展的主要趋势。电力营销信息管理主要是指电力企业构建营销业务一体化的管理模式。本文主要通过对电力营销信息管理模式的相关内容进行了深入地分析,希望能够给相关的电力营销管理工作人员提供借鉴和参考。 Electricity marketing has always been the basis for the survival and development of the power industry, and the adoption of the power marketing information management mode is the major trend in the development of major power companies in China. Electricity marketing information management mainly refers to the electric power enterprises to build an integrated marketing management business model. This article mainly through the power marketing information management model of the relevant content in-depth analysis, hoping to give the relevant power marketing management staff to provide reference and reference.