典型报道是人民日报的传统品牌。与新闻事件报道相比,典型报道因其时效性稍弱,吸引阅读不那么容易。通过密集传播使受众强化感知、理解与记忆,通过深入采访和精心写作使典型报道可感、可信、可学,提高认同感,增强可读性,才能让典型提升感召力,有效实现“从心动到行动”。 Typical reports are the traditional brands of People’s Daily. Compared with news coverage, typical reports are less time-consuming and less appealing to reading. Through intensive communication, audiences can enhance their perception, understanding and memory. Through in-depth interviews and meticulous writing, they can make typical reports sensible, trustworthy and learnable. They can enhance their sense of identity and readability so that they can enhance their typical appeal and effectively achieve “ From heart to action ”.