随着经济全球化的日益深入,中国企业面临的竞争形势日益复杂,竞争程度亦日益激烈。中国企业若想在全球竞争中取得长久的成功,仅仅依靠纯粹的规模、财力和结构定位等“硬实力”是不够的,还需着力培育“软实力”。 With the deepening of economic globalization, the competitive situation facing Chinese enterprises is increasingly complicated and the degree of competition is getting fiercer. If Chinese enterprises are to achieve long-term success in global competition, it is not enough to rely solely on the “hard power” of pure scale, financial resources and structural orientation, and efforts must be made to cultivate “soft power.”