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百事宣布与Tmall(天猫)共同打造首个年轻人创意生活平台——百事淘宝(pepstimall.com)。该平台并不出售任何百事品牌相关产品,却不乏IT、BAPE等广受年轻人追捧的服装潮牌,诺基亚、三星等同样闪现其中。百事淘宝还拥有分享、体验、创新、玩乐甚至创业等众多功能。面对这一做法,业界颇有争议。
PepsiCo announced that it will jointly build the first youth lifestyle platform, pepstimall.com, with Tmall. The platform does not sell any Pepsi brand-related products, but there is no shortage of IT, BAPE and other sought after young popular clothing tide brand, Nokia, Samsung and so on are also flashed. Pepsi Taobao also has many features such as sharing, experience, innovation, play or even business. In the face of this approach, the industry is quite controversial.