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恐怕瑞典跟中国人生活最紧密相关的品牌不是Volvo,而是IKEA,不过这并不妨碍Volvo作为更经典的更标志性的lcon来代表瑞典。你问我为什么?当然是因为它一贯的高品质、注重质量、设计上独树一帜……北欧的设计对我们中国人来说,实在是一个冷酷仙境,也许斯堪的纳维亚的冷风早已把这些维京人吹得宠辱不惊,他们早已不屑那些过多的修辞和装饰。他们以简单为美,我一直认为包豪斯的功能主义最后在北欧得以发扬光大,并且在上世纪50年代开始蔓延的国际主义风格中吹遍全球。这一次,我们进入斯堪的纳维亚双肺的右半叶,看看不一样的瑞典,那夏末的绿色森林里的红房子。那森林环抱的静谧湖边的红车,对了那车是Volvo V60。
I am afraid Sweden is not the most closely related brand of Chinese living Volvo, but IKEA, but this does not prevent the Volvo as a more classic and more iconic lcon to represent Sweden. You ask me why ... Of course, because of its consistent high quality, quality-oriented, design is unique ... Nordic design for our Chinese, it is really a cold fairyland, and perhaps Scandinavian cold has long put these The Vikings blow their heads up, they already disdain those excessive rhetoric and decoration. They were simple and beautiful, and I always thought Bauhaus’ functionalism was finally carried forward in northern Europe and swept the globe in a cosmopolitan style that began to spread in the 1950s. This time we went into the right half of the Scandinavian lungs and looked at the different Sweden, the red house in the late summer green forest. That forest surrounded by the quiet red car by the lake, the car is the Volvo V60.