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这两天路过北三环马甸的人都会发现,“国美系”的高端电器连锁品牌—鹏润电器北京店,自从去年12月12日停业调整之后,于2007年元旦重张试营业,不过,该门店招牌已“变脸”为“国美鹏润电器”。门店身份也由昔日的“鹏润电器北京店”变身为“国美电器北京分公司第49家门店”。尽管鹏润电器极力把自己装扮成一个高层人士休闲购物的场所、追求品位和时尚的购物天堂。但不可否认,鹏润的表现始终差强人意。除了几家VIP展示厅之外,从产品到管理,鹏润基本都留有国美的影子。唯一的高端印象或许就是—国美人多,鹏润人少。
People passing through the North Third Ring Road in Madian all these days will find that the high-end electrical chain brand “National America Department” - Beijing Eagle Store Beijing Branch has reopened its business on New Year’s Day in 2007 after adjusting for business suspension on December 12 last year. However, , The store signs have “face” as “States United States Peng Run appliances.” Store identity from the former “Peng Run Electric Beijing store” transformed into “Gome Beijing branch 49 stores.” Although Pengrun Electric strongly trying to dress up as a high-level leisure shopping places, the pursuit of quality and fashion shopping paradise. However, it is undeniable that Peng Run’s performance has always been unsatisfactory. In addition to several VIP showrooms, from product to management, Peng Run basically have the shadow of the United States. The only high-end impression may be - more than the United States, Peng Run fewer people.