旅游业是我国经济的战略性支柱产业,旅游法的施行使其日益法制化、规范化,有效促进了旅游产业发展与升级,提升了市场竞争力。本文以内蒙古旅游产业为例,基于旅游法实施的大背景扼要分析了该地区如何提升旅游市场竞争力,在产业法制化的条件下找到一条适合自身发展的旅游之路。 Tourism is the strategic pillar industry of our economy. The implementation of the Travel Law has made it more and more legalized and standardized, effectively promoting the development and upgrading of the tourism industry and enhancing the market competitiveness. This article takes the tourism industry in Inner Mongolia as an example. Based on the background of the implementation of the Tourism Law, this article briefly analyzes how to enhance the competitiveness of the tourism market in the region and find a suitable tourist route for its own development under the legalization of the industry.