行销大师舒尔茨说:“要捧红一个品牌的秘诀,乃是在每一个消费者接触点上有力地把创意付诸实行。防止广告蒸发的有效原则是找到某一时间、地点、或者某种状况,使传播者可以更有效地与消费者沟通,这就是 IMC 企划模式中的接触管理。”拥有自主宣传的店面广告,是最好的活广告,是实行传播者与消费者进行一对一沟通的最有效方式。经过初步市场调查分析,目前阻碍葡萄酒销售的两大瓶颈为:一是葡 Schultz, the marketing guru, said: “The secret to winning a brand name is to force creativity at every point of contact with consumers. The effective principle to prevent ads from evaporating is finding a place, place, or A condition that enables communicators to communicate more effectively with consumers is contact management in the IMC planning paradigm. ”Possession of self-proclaimed store ads is the best live advertisement to be carried out by communicators and consumers The most effective way to communicate one on one. After preliminary market analysis, the two major bottlenecks hindering wine sales are: First, the Portuguese