30%新客户是通过老客户介绍而来,很多成熟品牌都无法做到。传祺推出第一款轿车产品后,这家本土汽车企业就将最初的市场定位瞄准了公务车。很多合资品牌车型,官员都驾驶过或者乘坐过,采购时只需对照车型下单。而传祺最初甚至很难进入采购入围名单,因为官员不了解。传祺从去年开始,统一了推广路线,就是体验式营销。公司大部分推广费用都放在体验活动上,内蒙古海拉尔和新疆库莫库里沙漠,包括试驾会展,传祺一年做了大大小小800多场体验活动。这种模式远没有通过大规模媒介 30% new customers are introduced through the old customers, many mature brands can not do it. After Chuanqi introduced the first sedan product, the local automaker targeted the official car at the initial market positioning. Many joint-venture brand models, officials have driven or ride over, purchase only control models orders. The Chuan Qi was hard even to enter the procurement list initially, because officials do not understand. Chuan Qi from last year, the promotion of a unified route is experiential marketing. Most of the company’s promotional expenses are put on the experiential activities. Inner Mongolia Hailar and Xinjiang Kuomulcu Desert, including the test drive exhibition and Chuanqi, have done more than 800 experiential activities for many years. This model is far from mass media