近年来在国家节能减排政策和房地产市场的大力推动下,壁挂炉行业迎来快速增长发展期,尤其在我国南方地区,在经济发展和生活品质追求的驱动下,采用壁挂炉采暖方式的需求被逐步打开。市场的逐步繁荣也使企业在品牌和产品间的竞争日益加剧,品牌战、价格战、服务战等策略此消彼长,渠道争夺异常激烈。一直以来,渠道是企业营销经营和消费者之间的纽带,对于厂家来说,在某区域内寻找最合适、多层次的合作伙伴 In recent years, the national energy-saving emission reduction policies and the real estate market, under the vigorous promotion, the boilers industry usher in rapid growth and development, especially in southern China, driven by the pursuit of economic development and quality of life, the use of boiler heating needs Be gradually opened. The gradual prosperity of the market also makes the competition between brands and products more and more aggravated. The strategies of brand warfare, price warfare and service warfare have been exacerbated by fierce competition in the channel. All along, the channel is the link between business marketing and consumers, for manufacturers, in the region to find the most suitable, multi-level partners