论文部分内容阅读
11月18日晚,中央电视台2009年黄金资源广告招标会在京落下帷幕。今年央视招标表现出色,招标总额高达92.5627亿元,较去年同比增加15.29%,这样的成绩不仅一举打破历年奥运主办国广告收入下滑的惯例,更一扫当前金融危机带来的阴霾。无论从企业参与热情还是招标成果而言,今年的央视招标都大大超出各界预期:招标报名客户超过230家,中标客户突破130家;其中备受关注的金融保险行业中标企业较去年有增无减,达15家之多,中标总额更跃居行业排名第二;而除传统食品、金融、日化等传统中标大户企业之外,今年招标更吸引了网站、新能源、汽车零配件等新兴细分行业。央视招标结束,带给我们的不仅是一系列激动人心的数据,更带来社会各界对中国经济的信心。在招标政策调整之后,今年央视中标价格有增无减,招标竞争较往年更为激烈,企业对央视平台的重视无疑是对央视媒体价值的最大肯定。2009年,央视站在新的起点,其向世界级媒体集团进军的步伐将更加稳健有力。
On the evening of November 18, the CCTV Advertising Bidding for Gold Resources in 2009 came to a close in Beijing. This year CCTV bidding outstanding performance, the total amount of 92.5627 billion yuan tender, an increase of 15.29% over last year, such achievements not only in one fell swoop to break the previous year’s Olympic host country advertising revenue decline practice, but also swept away the current financial crisis brought haze. Both in terms of business enthusiasm for participation or the results of the tender, this year’s CCTV bidding has greatly exceeded all expectations: more than 230 bid-winning clients, the successful client exceeded 130; which attracted much attention of the financial insurance industry successful enterprises over last year’s increase , Reaching as many as 15, winning the bid even more ranks second in the industry; and in addition to the traditional food, finance, cosmetic and other successful large-scale enterprises, the tender this year more attractive sites, new energy, auto parts and other emerging thin sector. The end of CCTV bidding has brought us not only a series of exciting data but also the community’s confidence in the Chinese economy. After the adjustment of the tender policy, this year’s CCTV bidding prices unabated, the tender competition more intense than in previous years, the company’s emphasis on the CCTV platform is undoubtedly the greatest recognition of the value of CCTV media. In 2009, CCTV station at a new starting point, its pace to march into a world-class media group will be more robust.