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中国品牌与国际市场1.没有品牌的国际知名度和影响力长久以来,由于中国企业对品牌的国际推广不重视、不完善,使得中国品牌在国际上的知名度和影响力相当缺乏,导致中国这么大一个国家,在国际上竟无一个真正叫得响的品牌。近年来,国内一些知名品牌纷纷跨出国门,展开行之有效的市场推广活动,在部分国家和地区已经产生了一定的知名度和影响力,如“青岛”和“海尔”两个品牌。随着近年来青岛啤酒和海尔电器两家公司一系列的国际市场开拓和品牌推广,获得了当地有关机构和消费
China Brand and International Market 1. No international reputation and influence of the brand For a long time, due to the lack of importance and imperfection of Chinese enterprises in the international promotion of the brand, the Chinese brand has a rather lack of international popularity and influence, resulting in China being so big A country, in the world there is actually a truly reputable brand. In recent years, some well-known domestic brands have taken the country one after another and launched effective marketing activities. Some countries and regions have already produced certain popularity and influence, such as “Qingdao” and “Haier” Brand. In recent years, Tsingtao Brewery and Haier Electric both companies a series of international market development and branding, access to local agencies and consumer