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21世纪是高速发展的时代,影像成为这个时代的标志,而影像时代的一个集中代表是平面广告设计。平面广告设计是一种隽永深意的设计,而不是毫无意义的图像拼凑,它是中华民族影像文化的象征,在平面广告设计中没有丢失中华民族的传统文化。我国有着优秀的历史文化,我国的传统文化是中华民族的瑰宝,是人民智慧的结晶,是独立于世界文化的东方特有文化,我们应该继承并将其发扬光大,把这些美的因素融入到平面广告设计中,使其更具有独特的东方美和文化魅力。接下来我们就平面广告设计所蕴含的民族文化进行探讨。
The 21st century is an era of rapid development. Video has become a symbol of this era, while a concentrated representative of the imaging age is graphic advertisement design. Graphic ads design is a meaningful and meaningful design, not meaningless image patchwork, it is a symbol of Chinese culture and image, in the print ads without losing the traditional Chinese culture. Our country has an excellent history and culture. Our country’s traditional culture is a treasure of the Chinese nation, a crystallization of people’s wisdom and an oriental unique culture that is independent of the world culture. We should inherit and carry forward this beautiful element into print advertisement design In making it more unique Oriental beauty and cultural charm. Next, we discuss the national culture implied in the design of print ads.