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金保罗2012年之前在山东还是一个不为人知的品牌。企业初期没有品牌影响力,主要销量集中在中秋、春节两季,在这期间选择在山东电视台投放广告,拉动销售,全年销售额只有1-2千万。当时做过不少产品,像花生奶、果粒橙、八宝粥等。同一时期山东市场植物蛋白饮料企业繁多,像东营一大早乳业、聊城好佳一乳业、日照百慧乳业、兔八哥集团、汇友七个核桃、九仁核桃露等,市场竞争非常激烈。摆在企业面前就两条路:一、继续这样不温不火
King’s Paul in Shandong before 2012 is still an unknown brand. There was no brand influence in the initial stage of the enterprise, with the main sales concentrated in Mid-Autumn Festival and Spring Festival. During this period, they chose to advertise in Shandong TV Station and boosted sales. The annual sales volume was only 1-2 million. At that time did a lot of products, like peanut milk, fruit orange, rice pudding and so on. During the same period, there were many plant protein beverage enterprises in Shandong market, such as the dairy industry in Dongying early in the morning, Liaocheng Huanjia Dairy Industry, Rizhao Baihui Dairy, Bugs Bunny Group, Huiyou seven walnuts and Jiuren walnut dew. The market competition was very fierce. In front of two businesses in front of the road: First, continue to be tepid