已有研究表明,开发新顾客所用的成本是维持老顾客的4到5倍。作者长沙金山休闲度假村为例,对游客忠诚和场所依恋进行差异性和相关研究,发现学历和年龄的不同会对旅游者的场所依恋产生不同的影响;场所依靠与场所认同都有明显的正相关关系,游客忠诚与场所认同显著相关。根据研究结果,作者提出了提高游客忠诚度和场所依恋的一些建议。 Studies have shown that the cost of developing new customers is four to five times that of regular customers. The author takes Changsha Jinshan Leisure Resort as an example to study the differences and correlations between tourist loyalty and place attachment. It is found that the difference of educational background and age will have different influences on the place attachment of tourists. There is a significant positive correlation between site dependence and place identification Relationship, tourist loyalty and place identification are significantly related. According to the research results, the author put forward some suggestions to improve tourists loyalty and place attachment.