市场经济是竞争经济,一个不具备竞争力的企业难以在市场中生存和发展。但竞争的结果虽然可能获得更多的市场份额,也可能由于竞争成本太高而使利润减少或亏本。因此,高寿命公司一般遵循超竞争理念求得发展。所谓竞争理念,是指竞争者们在同一条跑道上赛跑,谁跑第一谁得冠军;所谓超竞争理念,是指竞争者退出原来的跑道,自己重新设置一条跑道,自己同自己赛 Market economy is a competitive economy, an uncompetitive enterprise is difficult to survive and develop in the market. However, although the result of competition may gain more market share, profits may also be reduced or lost due to too much competition costs. Therefore, high-life companies generally follow the concept of hyper-competition for development. The so-called concept of competition means that competitors race on the same runway and whoever wins the first place wins the championship. The so-called concept of hyper-competition means that competitors withdraw from the original runway and reset their own runway to compete with themselves