本文在呼和浩特市区各大影院发放的300份调查问卷和具有代表性的调查对象访问的基础上,深入地分析了影院观众的观影习惯,以期对呼和浩特市区影院经营者的决策提供帮助。在调查过程中,我们采取的是点对点的问卷调查形式。这样不仅能很好地确保回收问卷的有效性,还能使我们有机会对具有代表性的调查对象进行深度访谈,从而获取更多的有效信息。 Based on 300 questionnaires distributed by major cinemas in Hohhot and representative interviews, this paper analyzes the viewing habits of cinema viewers in depth in order to help the cinema operators in Hohhot. During the investigation, we took the form of a peer-to-peer survey. This not only ensures the validity of the questionnaire, but also gives us the opportunity to conduct in-depth interviews with representative respondents so that we can obtain more useful information.