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随着社会主义市场经济体制的建立,经济的进一步发展和竞争进一步加剧,营销企业的生存和发展越来越重要的作用,很多企业都把市场营销工作是企业的生命和死亡上升到战略高度。然而最关键在于营销的概念。环境的变化是观念的转变的客观要求,面对竞争日益激烈的市场,以适应进入WTO的节奏,我们必须理解和建立现代营销理念。只有通过建立现代营销理念,在激烈的市场竞争中生存,发展的基础上企业更是为了更好地适应21世纪的环境。
With the establishment of the socialist market economic system, the further development of the economy and the intensification of competition, the survival and development of marketing enterprises are playing an increasingly important role. Many enterprises raise the marketing work as the life and death of enterprises to a strategic level. However, the key is the concept of marketing. Environmental changes are the objective requirements of the concept of change. Faced with an increasingly competitive market in order to adapt to the rhythm of entering the WTO, we must understand and establish a modern marketing concept. Only through the establishment of modern marketing ideas, in the fierce competition in the market to survive and develop on the basis of more enterprises to better adapt to the 21st century environment.