论文部分内容阅读
5月8日,国家广电总局在京召开了“广播电视广告经营管理现场经验交流会”。会上,北京人民广播电台、中央电视台和深圳电视台的代表介绍了“经营与管理分开,健全内部制约机制,公开、透明、阳光化管理”的广告经营管理模式和做法。会议公布了第二批“广播电视广告播放行业自律示范单位”中国教育电视台、北京人民广播电台、电影频道节目中心、天津电视台、江西电视台、江苏电视台、四川电视台、重庆电视台、宁夏电视台、深圳电视台。
May 8, SARFT held in Beijing “radio and television advertising business management field experience exchange meeting.” At the meeting, representatives of Beijing People’s Broadcasting Station, China Central Television and Shenzhen TV Station introduced the mode of operation and management of advertising in which “the operation and management are separated and the internal control mechanism is established, open, transparent and sunshine management”. The meeting announced the second batch of “self-discipline demonstration unit of radio and television advertising industry”, China Education Television Station, Beijing People’s Broadcasting Station, Film Channel Program Center, Tianjin TV Station, Jiangxi TV Station, Jiangsu TV Station, Sichuan TV Station, Chongqing TV Station, Ningxia TV Station, Shenzhen TV.