工业化促成了消费社会的出现。消费文化形成和发展的条件有资本的最大化原则、现代大众传媒与市场联姻和劳动者闲暇时间的增多、中产阶级的主导。消费文化具有异化本质,对它的救赎既必要,也可能。具体:提升大众传媒的文化品位、重视设计美的应用和建构成熟的文化模式、资本魔咒的解除。我国需要对异化的消费文化进行合理批判继而构建中国特色的消费文化。 Industrialization contributed to the emergence of a consumer society. The conditions for the formation and development of consumer culture include the maximization of capital, the marriage of modern mass media with the market, the increase of workers’ free time, and the dominance of the middle class. Consumption culture has the alienation essence, and redemption of it is both necessary and possible. Specific: Enhance the cultural quality of the mass media, pay attention to the application of design beauty and the construction of a mature cultural model, the lifting of the capital curse. China needs to conduct a reasonable criticism of the alienated consumer culture and construct a consumer culture with Chinese characteristics.