看到“病毒式营销”这个标题,难免令人产生畏惧之感:让人心有余悸的SARS病毒,防不胜防的电脑病毒。市场营销怎么也与病毒凑在一起了呢?其实,病毒营销不是真正去传播病毒,而是受电脑病毒传播的启发,使企业的产品信息像病毒一样在公众中传播。病毒式营销描述的是一种信息传递战略 See the “viral marketing” title, it will inevitably give rise to a sense of fear: people with lingering SARS virus, impossible to detect the computer virus. How marketing together with the virus together? In fact, viral marketing is not really to spread the virus, but inspired by the spread of computer viruses, so that corporate product information as a virus spread in the public. Viral marketing describes an information delivery strategy