色彩,是构成美的重要部分,也是构成美的世界不可或缺的因素,多彩的颜色构成了这个色彩斑斓的世界。而中国的传统色彩文化,更是民族文化艺术中最富有生命力的一种表现。中国的传统五色观理论则包涵着丰厚的文化底蕴,人们借由色彩去深入观察、了解以及认识各种事物。我国的这一种优秀的民族文化,也被运用到现代平面设计当中,使得平面设计保持更为蓬勃的生机。 Color is an important part of the composition of the United States, but also constitute an indispensable element of the world of the United States, colorful colors constitute the colorful world. However, the traditional color culture of China is even the most vivid manifestation of the national culture and art. China’s traditional concept of color concept contains a rich cultural heritage, people use the color to in-depth observation, understanding and understanding of various things. This kind of excellent national culture in our country has also been applied to the modern graphic design, making the graphic design maintain a more vigorous vitality.