近几年来,各地导游在带团活动过程中道德缺失、无诚信服务的行为出现的频率越来越高,这对我国旅游业的可持续发展及世界最大入境接待国目标的实现有着严重的制约作用。因此,作为高校旅游管理专业来说,其在教学过程中的德育培养环节显得尤为重要。 In recent years, tour guides around the tour in the process of moral absence, the behavior of non-credit services appear more frequently, which is the sustainable development of China’s tourism industry and the world’s largest host country to enter the country has serious constraints to achieve the goal effect. Therefore, as a tourism management major in colleges and universities, it is particularly important to cultivate moral education in the teaching process.