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为进一步贯彻落实中国注册会计师行业“十二五”规划提出的“鼓励大型事务所自主创建国际知名品牌,扶持中小所事务所精专优品牌创建”要求,近日,山西省注册会计师协会制定了《山西省会计师事务所品牌建设实施意见》,提出了品牌建设的七项主要任务和九项具体保障措施,对促进行业转型升级,推动提升山西省会计师事务所核心竞争力,具有十分重要的指导意义。现予刊发,供各地注协参考借鉴。
In order to further implement the requirements of “Twelfth Five-year Plan” proposed by China’s CPA profession, “Encouraging large-scale firms to independently establish internationally renowned brands and support the establishment of small and medium-sized firms’ The Association formulated the ”Opinions on the Implementation of Brand Construction in Shanxi Province Certified Public Accountants" and put forward seven major tasks for brand building and nine specific safeguards to promote the industry’s upgrading and upgrading and promote the core competitiveness of accounting firms in Shanxi Province. Important guiding significance. Now issued for the AICs around for reference.