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1.网球市场化的基础在我国,随着社会经济的发展和人民生活水平的提高,提高生活质量,拥有健康成为人们追求的时尚。网球运动作为一种时尚、高雅、健康于一体的塑造魅力人生的休闲健身方式,已经成为我国人民普遍喜欢参与的运动。根据北京、上海、广州三地的抽样调查,在理想的休闲活动中,网球排名均居日常户外活动的第一位,希望参与率分别在29.8、31%和30.5%。没有一定的参与人口,就无法造就市场,所谓市场是供需双方交换关系的总和。所以网球人口是网球市场化的基础,是网球市场化发展的根本力量。
1. Tennis market based in China, with the socio-economic development and improvement of people’s living standards, improve the quality of life, with health has become the pursuit of fashion. Tennis as a fashion, elegant, healthy in one form of charm of life, leisure and fitness mode, has become our people generally like to participate in the movement. According to a sample survey conducted in Beijing, Shanghai and Guangzhou, tennis ranked first in daily outdoor activities in the ideal leisure activities. The hope is that the participation rate will be 29.8, 31% and 30.5% respectively. Without a certain amount of people, we can not create a market. The so-called market is the sum of exchange relations between the two sides. Therefore, the tennis population is the basis of tennis market, tennis is the fundamental force of market-oriented development.