论文部分内容阅读
近年来,春晚的收视率似乎有走下坡路的趋势,不过没关系,这一点也不影响央视赚钱,因为他们找到了新路子,力争将春晚办成一场“广告联欢晚会”。今年春晚之后,力量强大的网友盘点了春晚的八大广告,姜昆相声中的招商银行、百度、动感地带让人“有点晕”;马东则在“五官新说”中帮洋河大曲、五粮液、金六福卖起了酒。此外,搜狐、阿迪达斯、飞跃、百度、娃哈哈等也都在其中“混了个脸熟”。不过,据说有关“搜狐”的部分是“小品王”赵本山自己加的,真假也无从考证。据了解,今年虽有金融风暴,春晚的广告收益仍接近5个亿。
In recent years, Spring Festival Evening ratings seem to have a downward trend, but it does not matter, this does not affect the CCTV to make money, because they found a new path, and strive to become an “Spring Gala Evening.” After the Spring Festival this year, a powerful online stock market inventor of the Eight Ads of the Spring Festival Gala, Jiang Kun comic dialogue in the Merchants Bank, Baidu, moving zone people “a bit dizzy ”; Ma Dong is Wuliangye, JLF sell wine. In addition, Sohu, adidas, leap, Baidu, Wahaha, etc. are also in which “mixed with a face cooked.” However, it is said that the part related to “Sohu ” is “Pieces ” Zhao "himself added, true and false can not be verified. It is understood that although this year’s financial crisis, Spring Festival Evening’s advertising revenue is still close to 500 million.