高职院校作为高等教育的重要组成部分,以培养高等技术应用型人才为办学目标,已经成为培养高技能人才的重要基地。在市场经济形势下,高职院校要健康持续发展,必须以市场就业为导向,完善办学理念和教学管理,才能办出自身的特色,才能增强高职院校的竞争力。也就是说,高职院校应当像企业制造产品一样,通过对原材料的加工,精雕细琢,生产出适销市场需求的产品,从而创立品牌,占领市场,不断开创自己的生存发展空间。如果高职院校培养的学生不能适应市场的需要,不能充分就业,必然使高职 As an important part of higher education, vocational colleges have become the important bases for cultivating highly-skilled personnel by training high-tech talents. Under the condition of market economy, vocational colleges should develop healthily and sustainably, we must take market employment as the orientation, perfect the concept of running a school and teaching management, can we develop its own characteristics in order to enhance the competitiveness of higher vocational colleges. That is to say, higher vocational colleges should, like enterprises manufacturing products, create the brand name, occupy the market and create their own space for survival and development through the processing of raw materials and meticulous care to produce products that are marketable. If the students trained by higher vocational colleges can not meet the needs of the market and can not fully employ, it is bound to make higher vocational schools