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2012年1月,拥有130多年历史的美国伊士曼柯达公司(Eastman KodakCompany,以下简称柯达公司)申请破产保护。柯达公司始创于1880年,因生产第一部傻瓜型胶卷相机“柯达(Kodak)”而得名,在数码相机尚未普及的20世纪是家喻户晓的黄色巨人,一度占据了全球2/3的市场份额。但随着战略环境、战略适应和战略执行等内控战略层面缺陷的持续发酵,柯达为数字时代所淘汰。一、战略环境分析柯达公司申请破产保护的深层次原因在于其战略环境的侵蚀。柯达公司的创始人乔治·伊士曼(George Eastman)为了保证对工作的全面控制,留下了一种典型的等级制度结构,包括CEO
In January 2012, Eastman Kodak Company, a 130-year-old U.S. company, filed for bankruptcy protection. Kodak company was founded in 1880, because of the production of the first fool-type film camera “Kodak (Kodak)” named after the digital camera is not universal in the 20th century is a well-known yellow giant, once occupied the world 2/3 Market share. However, with the continuous fermentation of the internal control strategic defects such as the strategic environment, strategic adaptation and strategic implementation, Kodak is phased out for the digital age. First, the strategic environment analysis Kodak’s application for bankruptcy protection in depth because of its strategic environment erosion. George Eastman, founder of Kodak Company, left a typical hierarchy of hierarchy in order to guarantee full control over his work, including CEO