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AWO,男,生于70年代,现定居上海,本科就读于北京清华园,在巴黎获得硕士学位,一直在美国公司从事咨询顾问的工作,现供职于某家世界财富五百强公司,副业是搜狐的网络写手。作者深谙中国文化的博大精深、法国文化的优雅细致和美国文化的务实求精。他的文章涉及生活哲学、美食佳肴、娱乐影视、旅游休闲等内容。更为独特的是,除了论及各家时尚品牌历史广告创意之外,更习惯用60%商业+40%文化的眼光分析时尚。从高级服装到钻石腕表.从园林建设到家居装饰,从满汉全席到英国下午茶,从攀岩滑雪到私人飞机,本书以凝炼而生活化的语言,介绍了时尚界各类骄人的精品,我们可以从中看到一个品牌的不懈奋斗与经营,也可以读懂时代推动着人们的生活品味层次不断提升的必然过程。从时尚精品到设计师的生活历炼,从品牌背景到经营理念,本书让你在了解时尚奢侈品的同时,深深地体会到其
AWO, male, born in the 1970s, now settles in Shanghai, holds a bachelor’s degree at Tsinghua University in Beijing, holds a master’s degree in Paris and has been a consultant for a U.S. company. Currently working in a Fortune 500 company of the world, Sohu’s network writers. The author is well versed in the profound and profound Chinese culture, the elegant and meticulous French culture and the pragmatic refinement of American culture. His essay relates to philosophy of life, cuisine, entertainment, film and television, travel and leisure. More unique is that in addition to discussing the history of various fashion brand advertising creative, but more accustomed to using 60% commercial + 40% cultural insight into fashion. From high-level clothing to diamond watches, from garden construction to home decoration, from full Chinese to English afternoon tea, from rock climbing to private jets, the book introduces the world’s most sophisticated boutique , We can see a brand of unremitting struggle and management, you can also read the times to promote people’s taste level of life continues to improve the inevitable process. From fashion boutique to designer life calendar, from the brand background to business philosophy, the book allows you to understand fashion luxury at the same time, deeply appreciate its