论文部分内容阅读
品牌效应在各行各业展现出强大生命力,重视产品的品牌效应才能使企业在竞争中占据有利地位。油茶是我国的独有树种,发展潜力巨大,而作为油茶的主要产区之一的贵州省,在大力发展油茶种植的同时,必须注重塑造油茶的品牌效应,促进油茶产业品牌和规模的形成。本文主要从贵州的油茶产业的现状、品牌战略的相关概念、实施品牌战略对农业的意义以及品牌战略对贵州油茶产业发展的影响四个方面展开论述。
Brand effect in all walks of life to show strong vitality, pay attention to product brand effect in order to enable enterprises to occupy a favorable position in the competition. Camellia is a unique tree species in our country and has great potential for development. Guizhou Province, one of the main producing areas of Camellia, must make great efforts to develop the brand effect of Camellia oleifera and promote the formation of the brand and scale of Camellia oleifera. This article mainly discusses the status quo of tea oil industry in Guizhou, the related concepts of brand strategy, the significance of brand strategy to agriculture and the influence of brand strategy on the development of Guizhou tea industry.