党的十六大把“三个代表”重要思想确立为党的指导思想,并郑重地将之写进党章。作为党在思想文化战线上的重要宣传阵地———我国的电视媒体便责无旁贷地要承担起传播、倡导中国先进文化的历史重任。当然,以往我们说“导向”更多的是强调电视节目或媒体行为的政治导向、政策导 The 16th CPC National Congress established the important thinking of the ’Three Represents’ as the guiding ideology of the party and solemnly wrote it into the party constitution. As the important propaganda position of the party on the ideological and cultural fronts, the television media in our country can not but shoulder the historical responsibility of spreading and advocating the advanced culture in China. Of course, we used to say that “guidance” is more about the political orientation that emphasizes the behavior of television programs or media.