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群众文化一直是我国文化的优势。群众文化的提出,曾经打开了文化建设的一个新视野,并取得了巨大的成就。改革开放三十多年以来,我国群众文化的性质发生了很大的改变。本文立足于当前的实际,探讨了新形势下群众文化的特点及其载体建设。研究结果显示,新形势下群众文化呈现出一种小众化需求的特点,其相应的载体也发生了很大的变化,要大力发展协会等专业组织、完善政府服务机构、加强电视网络等现代化的媒介载体建设。
Mass culture has always been an advantage of our culture. The proposal of mass culture opened up a new horizon of cultural construction and achieved tremendous achievements. Since the reform and opening up for more than 30 years, the nature of mass culture in our country has undergone great changes. Based on the current reality, this article explores the characteristics of mass culture and its carrier construction in the new situation. The results show that in the new situation, the mass culture presents a characteristic of the demand for niche and its corresponding carrier has undergone great changes. It is necessary to vigorously develop such professional organizations as associations, improve the government service agencies and strengthen the modernization of the television network Media carrier building.