长尾理论有效的一个重要前提是,互联网技术可以使得产品的存储和物流成本降到足够低的程度。为对我们所熟知的“二八法则”的背反或补充,“长尾理论”被《商业周刊》评为2005年度最有商业价值的概念之一,并且成为 WEB2.0寻求商业模式的理论支点。在传统的商业世界,二八法则被奉为经典,即20%做出80%的贡献。商家也因此而对这20%青睐有加,而其余的80%,则成为无人问津的“沉默的大多数”。长尾理论则反其道而行。该理论认为,运用信息技术可消除传统商业世界 An important prerequisite for the effective long tail theory is that Internet technologies can reduce the cost of storage and logistics of products to a low enough level. To the opposite of the “28 Laws” we are familiar with, “Long tail theory” was rated by Business Week as one of the most commercially valuable concepts in 2005, and became the theoretical pivot of WEB2.0 to seek a business model . In the traditional business world, the 28th principle is regarded as the classic, that is, 20% makes 80% contribution. Businesses are therefore favored by 20%, while the remaining 80%, become the “silent majority” nobody cares about. Long tail theory is the opposite. The theory holds that the use of information technology can eliminate the traditional business world