南孚，乐凯、徐工、哈啤……这些曾经响当当的民族品牌，现在似乎面临一个共同 的危机：他们不再是自己命运的主人，而是把决定自己生存发展的权利拱手让给了他们的 境外合作者。这或许并不是他们为自己设计的未来，但在一场看似皆大欢喜的签字仪式 之后，一切都改变了。 南孚的命运，就足以令我们为之扼腕。这个曾经高呼“民族力量”的品牌如今已悄 无声息，而曾经是它手下败将的”金霸王”电池，却凭借其母公司吉列对南孚的收购， 兵不血刃的占领了市场。 类似的故事还在不断上演。有人认为，在提倡国际经济一体化和资本运作的今天， 民族品牌已不再具有经济学上的意义，但是，经济从来都不单纯。当我们的商品都贴上 国外的标签时，或许更深重的危机便会接踵而来。 Nanfu, Lucky, Xugong, and Harbin Beer... These national brands that used to be loud and sound now seem to face a common crisis: they are no longer the masters of their own destiny, but give them the right to decide their own survival and development. Foreign partners. This may not be the future they designed for themselves, but everything changed after a seemingly happy signing ceremony. Nanfu’s fate is enough to make us wrestle. The brand that once shouted “national power” has quietly disappeared, and the “Duracell” battery that once was its defeated has taken over the market with its parent company Gillette’s acquisition of Nanfu. Similar stories continue to be staged. Some people think that national brands are no longer economically significant in promoting international economic integration and capital operation. However, the economy has never been simple. When our products are labeled with foreign countries, perhaps more serious crises will follow.