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2012年是我国农历的龙年,《喜羊羊与灰太狼》系列动画于当年推出了他们的贺岁电影,起名叫《喜羊羊与灰太狼之开心闯龙年》,取得了不错的票房成绩。但在现实生活中,“喜羊羊”的龙年可过得并不开心。由于这部动画片自开播以来,受到全国观众,尤其是小朋友们的喜爱,“喜羊羊”“灰太狼”和他们的小伙伴们的可爱形象也深入人心。有些精明的商家立刻察觉出这其中蕴含着巨大的潜在商业价值,就把“喜羊羊”系列卡通图案印到了他们的产品上,并通过超市、商场将这些产品推向了市场。
2012 is the lunar year of the Chinese lunar calendar. The animation series of “Goat and Big Big Wolf” launched their Lunar New Year movie in the same year. The film was titled “Happy Going Year of Pleasant Goat and Big Big Wolf” and achieved good box office results. But in real life, the Happy Year of the Dragon can not be happy to live. Since its launch, the cartoon has enjoyed the love of the country's audience, especially the children. The cute images of “Pleasant Goat” and “Gray Wolf” and their companions have also gained popularity. Some savvy merchants immediately realize that this contains a huge potential commercial value, put the “Pleasant ” series of cartoon designs printed on their products, and through the supermarkets, shopping malls these products to the market.