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近几年,随着文化产业化的推进,电视媒体得到快速发展,央视、省级台、地市台三大板块的竞争也趋于白热化,而省级卫视板块的崛起则成为媒介经营的一大亮点。在这个板块中,天津卫视由收视“黑马”到品牌全面提升的“千里马”。从2005年的收视排名第21位飙升至2007年的第7位,2008年第一季度更是跃升为全国第4位。一月份品牌价值调查结果显示:天津卫视在十个城市中收视率排名第2位,品牌价值排名第7位。天津卫视扶摇直上,成为业界公认的飙升最快的省级卫视,也因此越来越成为各方热议的焦点。天津卫视“快乐生活”的品牌定位既战略性地结合运用了本土得天独厚的文化资源优势,又在内容生产上契合了受众最普遍的精神追求,对于当前的省级卫视创新发展提供了一个颇具特色的成功范式。伴随着中国经济第三极的天津滨海新区开发开放的迅猛推进,天津卫视再创新高的强劲势头已经锐不可当!2008,快乐生活,快乐天视,值得我们共同关注!
In recent years, with the promotion of cultural industrialization, the television media has been rapidly developed. The competition in the three major sections of CCTV, provincial-level TV stations, and municipal-level TV stations also tends to intensify. The rise of the provincial-level TV satellite sector has become one of the media operations Big bright spot In this section, Tianjin TV by the ratings “dark horse ” to enhance the brand “Maxima ”. From the 21st place of ratings in 2005 to 7th place in 2007, the first quarter of 2008 even jumped to No. 4 in the country. January brand value survey results show that: Tianjin Satellite TV ratings ranked second in ten cities, ranked seventh in brand value. Tianjin TV soared to the top of the industry’s soaring provincial-level satellite TV, which became more and more the hot issue of all parties. Tianjin TV “Happy Life ” brand positioning both strategic use of the unique combination of local cultural advantages of resources, but also in content production fit the audience’s most popular spiritual pursuit for the current provincial satellite innovation provides a Very successful paradigm. With the rapid development and opening up of Tianjin Binhai New Area, the third most important economic area in China, the strong momentum of Tianjin Satellite TV reaching a new high has become undeniable! 2008, Happy Life, Happy Days, Deserves Our Common Concern!