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2013年10月广告市场整体投放金额超过761亿元,同比增长7%,环比减少6%。同比方面,八个行业投放量实现增长,其中化妆品/个人卫生用品、食品、汽车及有关产品、房地产、家居用品的增长在10%以上,家居用品更以38%的同比涨幅遥遥领先;其余两个行业有不同程度的下降,其中服装及饰品降幅最大,为28%。环比方面,前十行业多呈现下滑趋势,其中零售及服务行业和房地产行业大幅下滑,跌幅26%和24%,饮料行业以跌幅15%位列第三,药品
In October 2013, the advertising market as a whole posted more than 76.1 billion yuan, an increase of 7% over the same period of last year and a decrease of 6% from the previous quarter. On a year-on-year basis, the growth in volume in eight industries increased. Cosmetics / personal hygiene products, foodstuffs, automobiles and related products, real estate and household products increased by more than 10% while household products led the year-on-year increase by 38% A decline in the industry to varying degrees, of which the largest decline in clothing and jewelry, 28%. On a quarter-to-month basis, the top ten industries showed more downward trends, with the retail and service industries and the real estate industry plunging by 26% and 24% respectively, while the beverage industry ranked third with a 15% drop. The pharmaceuticals