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2011年末,“限令”成为传媒界的热词,专家估计由于广电媒体限令后约200亿的广告媒体预算将被重新划分,在这样一个传播大环境的背景中,户外媒体的传播价值正在日益凸显。编辑部有幸采访到山西华瀚传媒总经理申碧慧先生,作为深耕地区的优质媒体运营商,华瀚传媒的迅速成长成为山西地区户外媒体
At the end of 2011, “Restriction ” became a hot word in the media field. Experts estimated that since the budget of about 20 billion advertising media will be redrawn after being restricted by the broadcasting media, the spread value of the outdoor media is under the background of such a spreading environment Increasingly prominent. The editorial department had the honor to interview Mr. Shen Bihui, the general manager of Shanxi Huaxin Media. As a high-quality media operator in the deep plowing area, the rapid growth of Huaxin Media became the outdoor media in Shanxi Province