企业销售要适应新的环境首先,先看看中国企业的海外销售活动,这方面值得关注的是:随着中国制造成本的上升,中国企业在海外销售中有待提高成本管理能力。相应的措施有很多,诸如:使用供应商管理库存技术、降低下游供应商成本、更合理的海外销售团队组建、降低市场推广成本(使用数字营销和社交网络技术)等等。而对于“中国企业的目标市场从海外向内贸转移,这种销售转型的关键点在哪里?”我认为从麦肯锡公司发布的一项最新研究可以得到一些启示,也是我由衷的建议。 First, let’s take a look at overseas sales activities of Chinese enterprises. What is noteworthy in this respect is that as Chinese manufacturing costs rise, Chinese enterprises need to improve their cost management capabilities in overseas sales. There are many measures that can be taken, such as using suppliers to manage inventory technology, reducing downstream supplier costs, establishing a more rational overseas sales team, reducing marketing costs (using digital marketing and social networking technologies), and more. Where is the key point of this sales transformation? “” I think we can get some inspiration from the latest research released by McKinsey and also my heartfelt advice. "