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这是一家低造价,可复制,具有统一识别性的连锁啤酒文化体验店,也是青岛啤酒公司“社区酒吧计划”的起点。青岛啤酒作为一个有着百年历史的品牌,需要创造一系列的事件使其焕发活力,“社区酒吧计划”正是其中重要的组成部分,设计师试图营造一种更年轻化,更环保,更酷炫,又同时具有亲和力的店面感受,打造更有交流性的仓库酒吧,让顾客深切感受到业主方的崭新立场。
This is a low cost, replicable, uniform identification of the chain of beer culture experience shop, but also Tsingtao Brewery company “Community Bar Project ” starting point. Tsingtao Brewery, a century-old brand, needs to create a series of events to rejuvenate itself. “Community Bar Project” is an important part of this. Designers are trying to create a more youthful, environment-friendly, Cool, but also has the affinity of the store experience, to create more communication warehouse bar, so that customers deeply feel the owner of a new position.