论文部分内容阅读
我国企业实施绿色营销是在全球绿色消费浪潮的推动下,对传统消费模式和发展模式进行反思而做出的符合时代背景的选择。文章对绿色营销的内涵进行了界定,分析了企业实施绿色营销必要性,在深入剖析目前我国企业在绿色营销方面存在的问题的基础上,从企业绿色营销观念的树立、绿色产品的开发和绿色营销策略的灵活应用方面提出了促进企业实施绿色营销的对策。
The implementation of green marketing in our country is based on the background of the times, under the impetus of the global green consumption wave and reflection on the traditional consumption pattern and development pattern. The article defines the connotation of green marketing and analyzes the necessity of implementing green marketing. Based on the analysis of the existing problems of green marketing in our country, from the establishment of green marketing idea, the development of green products and the development of green The flexible application of marketing strategy put forward to promote the implementation of green marketing strategy.