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春节是中华民族最隆重的节日。春节有自己丰富的文化内涵,以及由此形成的商业文化。 随着人们物质生活水平的提高,春节的喜庆活动已经在静悄悄地发生变化:人们消费逐渐由“吃喝”向“玩乐”转化;春节交往由“亲情”逐渐向“友情”扩散,家庭式交往向社会化交际转变;以良好祝愿为代表的节日气氛、以拜年和团拜为主要标志的春节活动,有逐渐淡化之势,而多元化、趣味化、随意化和追
Spring Festival is the most solemn festival of the Chinese nation. Spring Festival has its own rich cultural connotation, as well as the resulting business culture. With the improvement of people’s material life, the festivals and celebrations of the Spring Festival have been quietly changing: people’s consumption gradually changes from “eating and drinking” to “playing”; and the exchange of Chinese New Year is gradually expanded from “affection” to “friendship” and family interaction The transition to socialized society; the festive atmosphere represented by good wishes; the Spring Festival activities with the main symbol of “Happy New Year” and “group worship” gradually diminished, while diversification, interest, arbitrariness and chase