1983年,一个年仅18岁的美国德州大学医学预科班学生迈克尔·戴尔,以1000美元的注册资金创办了戴尔电脑公司。令人惊奇的是,戴尔以一套与众不同的营销理念和不同于以往的直销模式,使戴尔公司在短短的近二十年时间内飞速发展,势头直逼电脑业巨头IBM、惠普、康柏等公司。在2001年个人电脑销售量和价格都大幅减少的情况下,戴尔公司是唯一实现销售额增长的个人电脑厂商。2002年其销售额达到了319亿美元,利润达到了23亿美元。 In 1983, Michael Dell, an 18-year-old University of Texas Medical preparatory course student, founded Dell Computer with a $ 1,000 registered capital. Surprisingly, Dell with a distinctive marketing concept and different from the previous direct sales model, so that Dell's rapid development in just over two decades, the momentum almost equal to the computer giants IBM, Hewlett-Packard, Compaq and other companies. With PC sales and prices plunging in 2001, Dell was the only PC maker to achieve sales growth. In 2002 its sales reached 31.9 billion US dollars, the profit reached 2.3 billion US dollars.