自创商誉的本质特征是可以带来超额利润。超额利润形成的因素从经济学上分析，可以分为三类：结构性因素、资源性因素和顾客性因素。一、结构性因素在开放的市场环境中，客观上存在的各行业、各企业之间盈利率的差别，必然吸引社会资本向盈利高的行业和企业流动。所以，在完全 The essential feature of self-made goodwill can bring excess profits. The formation of excess profits from the economic analysis of the factors can be divided into three categories: structural factors, resource factors and customer factors. I. Structural Factors In an open market environment, the objective difference between various industries and between enterprises is bound to attract social capital to more profitable industries and enterprises. So, at all